This happened faster than expected. As recently as February, Fazua and Porsche had jointly announced the sports car icon’s entry into the e-bike drive manufacturer. At that time, Porsche had acquired 20 percent of Fazua’s shares. This agreement already provided that the share could also be increased to 100 per cent. Now Porsche has apparently taken this step and announced the complete takeover.
“In Fazua, we have found a strong partner with a great deal of experience in the bicycle industry,” says Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT. “Fazua is known among experts as the founder of the ‘light eBikes’ category – and it’s a highly innovative company that fits perfectly with the pioneering spirit of the Porsche brand.”
Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT
Even under the new constellation, Fazua apparently plans to continue on the path it has taken with its minimal-assist system. “We are delighted that we are now officially part of the Porsche family. It is the next stage on our common path. The further expansion of the Fazua product portfolio in the agile & light ebike segment plays a central role for us. We are ready for new adventures”, explains Fabian Reuter Co-Founder of Fazua.
Fabian Reuter, co-founder of Fazua
Tons of news
This continues an eventful year for Fazua. The entry of Porsche at the beginning of the year was followed a few weeks ago by the presentation of the company’s own new Ride 60 drive system. With Riese&Müller and Canyon, two well-known bicycle manufacturers have already presented model series with the motor. The presentation at the Eurobike in mid-July in Frankfurt am Main is eagerly awaited. And now the addition to the Porsche family.
In an initial official announcement, Fazua has kept to itself what it hopes to achieve in concrete terms with this step and what developments can be expected in the coming months and years.
Two joint ventures planned
On the other hand, Porsche has already given some details. For example, the sports car manufacturer wants to bundle its commitment in the ebike sector in the form of two joint ventures with the Dutch company Ponooc Investment B.V.. According to Porsche, the Dutch company focuses on sustainable energy and mobility solutions. Ponooc belongs to Pon Holdings B.V. – a trading and service company with around 16,000 employees worldwide, which is also active, amongst others, in the bike industry and the automotive business.
One of the new companies to be founded is to “develop, manufacture and distribute a future generation of high-quality Porsche ebikes”. In the case of the second, the orientation is less concrete. Here, Porsche speaks of the development in general terms of “technological solutions for the fast-growing micromobility market”.
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- Porsche Sport eBike
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- Porsche Cross eBike
Existing collaborations continue
The company will also stick to the projects that have already gained momentum. This concerns, for example, the cooperation with the Croatian ebike manufacturer Greyp. The participation in Cyklær, originally initiated together with Storck, Fazua and Greyp, is also not up for discussion. In addition, Porsche explicitly mentioned in today’s announcement that the cooperation with Rotwild would also be continued. As a first result of this, two first Porsche ebikes were presented in March 2021, the Porsche eBike Sport and the Porsche eBike Cross.
Cyklær E-Gravel
Pictures: Porsche AG, Fazua GmbH
